Who we are

Love and Hope are two of the most powerful forces of the heart—and we from IAMSAM believe that these two play a key role in the betterment of the world!

Founded by Rayla Melchor Santos, IAMSAM is more than just an organization, it’s a family! With the aim of alleviating poverty in all aspects, IAMSAM is guaranteed to be by your side, every step of the way. Plus, with numerous events and talks in store, everyone is guaranteed a chance to

Everyone deserves a chance to rise above—and with IAMSAM, there is no need to worry about anything!

Mission and Focus

I Am S.A.M. Foundation (IAMSAM) focuses on the development of Self-Worth as a means to alleviate poverty and to nation build, through the IAMSAM PEP (Prevent-to-Empower Protocol) working mostly in public schools and with women and children.

It also develops youth leaders to be Shakers And Movers of the UN Sustainable Development Goals and to make things happen in fulfilment of the 3 main UN SDG goals: to end poverty, protect the planet and reduce inequalities.

It emphasises project-based initiatives because "the world is changed by their example and not by their opinion".


IAMSAM was not just founded by one person. After all, it takes two to tango, especially when it comes to working in a company. With that said, IAMSAM wouldn’t be where it is today without a certain Rayla Melchor Santos.

Read More


Rayla is a woman who sticks to her guns—and with a motto that says: “Live, love, laugh, leave a legacy.”, IAMSAM is sure to be the right organization that speaks for itself and from the heart, making the world a better place with every beat.

Read More